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If you’ve ever been to TikTok, you know it is home to various interior design ideas and all the latest home decor and design trends.
The experts at Contractor Growth Network analyzed the most-viewed hashtags relating to some of TikTok’s most popular interior design trends over the past year.
Here is a list of TikTok’s top 10 most popular interior design trends, as revealed by the Contractor Growth Network study, with the farmhouse style taking the lead.
1. Farmhouse
The farmhouse style has become a phenomenon on social media, with homeowners and décor enthusiasts seeking to infuse their spaces with its warm and inviting aesthetic.
With over 408 million views last year, the farmhouse style has emerged as TikTok’s most popular interior design trend. Modern farmhouses, in particular, have gained traction, attracting viewers of various age groups, including those aged 25-34, 35+, and 18-24.
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2. Vintage
Vintage décor has always held a special place in the hearts of Americans, and it continues to be a beloved trend in 2023. Accumulating over 288 million views on TikTok, vintage secured the second spot in the study.
Hashtags like #vintagedecor and #vintagehome garnered significant attention, with 119 million and 111 million views, respectively. Gen Z, aged 16-24, showed the highest interest in vintage décor, making up the majority of viewers.
3. Boho Style
The unconventional and free-spirited boho style has captivated homeowners across America, offering a creative outlet for self-expression in interior design.
With over 242 million views, the boho style ranks as TikTok’s third most popular trend. Gen Z and younger millennials have shown a strong affinity for this style, with individuals aged 34 and below accounting for over 190 million views, or 78.7% of the total.
Related post: 15 Home Decor and Design Trends Millennials Love
4. Maximalism
Embracing the “more is more” philosophy, maximalism has gained traction as an expressive and daring design trend. Accumulating over 146 million views, maximalism ranks as one of TikTok’s most popular interior design trends.
The younger demographic, aged 16-24, is particularly interested in moody maximalism, characterized by dark and rich color palettes. Approximately 42% of the 22 million views under #moodymaximalism were from TikTok users within this age range.
5. Eclectic
For those who crave a mix of styles, materials, and patterns, eclectic décor offers endless possibilities. TikTok users have embraced this trend, generating over 145 million views.
Hashtags like #eclecticdecor gained substantial attention, amassing 91 million views in the past year. Approximately 50% of these views came from individuals aged 16-24, highlighting the appeal of eclectic design to the younger generation.
6. Grand Millennial
The grand millennial style, which combines traditional and contemporary elements, has garnered significant attention on TikTok, accumulating 117 million views.
This trend celebrates nostalgia and incorporates classic design elements with a fresh twist. With a focus on vintage-inspired pieces, floral patterns, and heirloom aesthetics, the grand millennial style appeals to those seeking a cozy and timeless ambiance.
Related post: 18 Cozy Living Room Ideas That Will Inspire You
7. Paneling
Paneling has become a popular interior design trend on TikTok, as users showcase various styles that add texture and visual interest to walls.
Accumulating 68 million views, paneling provides an opportunity to enhance the architectural character of interior spaces. Shiplap, beadboard, and other paneling styles have become favorites among TikTok users looking to transform their living spaces.
8. Rustic
Rustic décor, emphasizing natural materials and earthy tones, has captivated TikTok users, accumulating 58 million views. The cozy and inviting ambiance of rustic elements resonates with those seeking a warm and timeless home aesthetic.
Exposed wood, natural stone, and cozy textiles frequently evoke a sense of comfort and connection to nature. The most popular hashtags for the rustic interior trend are #rusticdecor, #rusticinterior, and #rustichome.
Related post: How to Create the Perfect Cozy Reading Nook
9. Dopamine Decor
The concept of dopamine decor has gained traction on TikTok, emphasizing the importance of creating spaces that evoke joy and positive emotions.
With 46.6 million views, dopamine decor encourages individuals to personalize their interiors to enhance their happiness and well-being. Vibrant colors, playful patterns, and personalized touches are some defining elements of the Dopamine Decor style.
10. Mid-Century Modern
The timeless appeal of mid-century modern design has not waned on TikTok, garnering 39.7 million views. Known for its sleek lines, organic shapes, and iconic furniture pieces, mid-century modern design continues to appeal to interior design enthusiasts.
With millions of views and hashtags on TikTok, it is clear that the simplicity, functionality, and elegance of the mid-century modern style truly appeal to a wide range of TikTok users.
Tamara White is the creator and founder of The Thrifty Apartment, a home decor and DIY blog that focuses on affordable and budget-friendly home decorating ideas and projects. Tamara documents her home improvement journey, love of thrifting, tips for space optimization, and creating beautiful spaces.
