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Every year, we try to guess the “perfect” gift—something thoughtful, something fun, something that doesn’t get quietly returned on December 26. But a new survey of 5,000 Americans across all 50 states makes one thing very clear: more than anything wrapped in a bow this season, people just want cash.
58% of Americans say money is their number one holiday gift, hoping to receive an average of over $600. In a year where budgets have felt tight and life has gotten more expensive for almost everyone, the idea of receiving feels personal. It feels practical. It feels helpful. And for many people, it feels like relief.
Why cash tops the wish list in 2025
Across the country, people are leaning toward usefulness over novelty. Cash gives people the freedom to choose what they need most. In states like West Virginia and Georgia, nearly 75% say money would be their ideal gift this season.
The rise of practical gifting doesn’t stop there. Essentials are now firmly in the top three most-wanted presents. 20% percent of Americans say they’d love for someone to cover a bill this holiday.
The essentials people want most include having utilities paid, rent covered for the month, or getting help tackling credit card debt. Some want updated appliances or small home improvements like new windows or a fresh bathroom. Gen X would love help with their mortgage. Millennials wouldn’t mind some home upgrades.
People don’t want “more stuff.” They want breathing room.
How much are Americans spending this year?
Even with a practical mindset, Americans are still spending. The average person expects to spend about $1,120 on gifts this year. Millennials top the list at $1,369, while baby boomers spend the least at $842.
Most of the holiday budget goes to kids (39%) and partners (24%). The rest is divided among parents (15%), friends (13%), coworkers (4%), and service providers (5%). But even with all that spending, people expect to receive far less in return. When added up, most think they’ll get only about $218 in total gifts.
Why this shift matters
This move toward practicality doesn’t mean people are less festive. It means they’re more honest about what life feels like right now. The holidays are still joyful, but they’re also expensive. People are trying to avoid starting January stressed about credit card bills or delayed travel plans.
Cash, essentials, and useful gifts help ease that pressure. They create space for the things people really want to remember. Time with family. Laughter around the table. A quiet moment that feels like a soft reset. The things money can’t buy suddenly feel easier to enjoy when money isn’t the biggest stressor in the room.
Other gift ideas you might like:
- 16 Best Christmas Gift Ideas for Her
- 12 Thoughtful DIY Housewarming Gift Basket Ideas
- For The Pet Lovers: 15 Gift Ideas Under $100
- 11 Gift Ideas Under $50 from Black-Owned Businesses
- 14 Best Christmas Gift Ideas for Him: Curated by Him
Tamara White is the creator and founder of The Thrifty Apartment, a home decor and DIY blog that focuses on affordable and budget-friendly home decorating ideas and projects. Tamara documents her home improvement journey, love of thrifting, tips for space optimization, and creating beautiful spaces.
